Bringing native grasslands to a younger audience
A bold visual campaign for Friends of Iramoo, created to get young people interested in the rare native grasslands on their doorstep.
Getting people curious about grasslands
Friends of Iramoo wanted to encourage younger people to discover, value and help protect the Iramoo Wildflower Grassland Flora and Fauna Reserve in St Albans.
The campaign needed to make native grasslands feel relevant and interesting, while communicating the many ways people could get involved.
Making nature hard to overlook
The visual language was bold, colourful and contemporary, with a hand-drawn map helping visitors find the nursery.
