The Friends of Iramoo, located at the Iramoo Wildflower Grassland Reserve in St Albans, wanted to engage young people in preserving our native grasslands. I created a vibrant, eye-catching design strategy to help them achieve this.

• Bright, saturated colours and pop art-style imagery draw attention and convey energy, perfect for connecting with a younger audience.

• A strong sans-serif font ensures the message is clear and memorable.

• I designed a distinctive logo inspired by native flora and a hand-drawn map to highlight the beauty of the grassland reserve.

Check out the Friends of Iramoo on Instagram here.