Thoughtful design, with a lighter footprint
I believe good design should consider its impact on people, communities and the environment.
Sustainability and accessibility are part of how I approach my work, from the materials and suppliers I recommend to the way I design for print and digital.
Making thoughtful choices
There’s rarely one perfect solution. I look for practical ways to reduce impact while creating useful, engaging, and lasting work. This may include:
♼ choosing recycled or responsibly sourced papers
♼ working with local and environmentally responsible printers and suppliers
♼ designing print pieces to use materials efficiently
♼ considering accessibility, readability and colour contrast
♼ optimising websites and digital images to reduce unnecessary data
♼ creating flexible design systems that can be reused rather than continually replaced
In my studio
I try to apply the same thinking to the way I run Studio Hibiscus.
My studio is powered by solar energy, I minimise waste wherever possible and support native tree planting and environmental initiatives.
Small decisions add up - and I believe designers can help clients make better ones.
Design that does some good
I especially enjoy working with community, cultural and socially minded organisations - people doing useful things in the world.
My role is to help communicate those ideas clearly, creatively and responsibly.
