Why I started Studio Hibiscus

I spent over 20 years as an art director and designer for major retail brands. I loved the creativity, but wanted my work to do more than sell products.

Studio Hibiscus grew from that idea.

Today I work with community organisations, councils and small businesses, using design to clarify ideas, tell meaningful stories and create work that matters.

A woman with curly hair wearing glasses, a red sweater, and a black jacket sitting next to a large, colorful sign that reads 'Our Mighty River'. The sign features illustrations of a river, trees, a person kayaking, and flowers in green, blue, orange, and gray colors.
A woman with curly hair wearing glasses, a red sweater, and a black jacket sitting next to a large, colorful sign that reads 'Our Mighty River'. The sign features illustrations of a river, trees, a person kayaking, and flowers in green, blue, orange, and gray colors.

Do you need to tell a story?

I can help make it clear.

I like getting into the detail - understanding what you need to say, who needs to hear it and finding the best way to communicate it.

  • I help small business and organisations with design branding so that they can tell their unique story.

    • Brand strategy & design

    • Logo design

    • Website design

    • Signage

    • Sustainable print design

    • Illustration

    • Art workshops

  • I have been an art director and designer for over 20 years, and worked in ad agencies in Melbourne, Sydney, London and Auckland. Whether working with big retail brands like Myer and Marks & Spencer, through to solopreneurs in the wellness space, I’ve always enjoyed working with good people.

  • • Diploma of Graphic Design, Swinburne University

    • Graduate Certificate of Design  Monash University 

    •Graduate Diploma of Secondary Teaching, Victoria University 

    • Change the World as a Sustainable Graphic Designer: online course by ethicaldesign.co

  • When I’m not busy creating art & design, you can find me:

    • hanging out with my hubby, two kids and backyard chooks

    • attempting pretzel yoga moves

    • walking along the beautiful Kororoit Creek

    • curling up with a good book

    • sparking joy, Marie Kondo style

    • camping with family and friends

    • tending to my chilli plants and my house plant addiction

A black and red logo with the text "Dr. Pepper" written in white font.

Featured work

A large poster advertising the In Focus Festival on a concrete wall. The poster features a woman in a vibrant green suit and headscarf with makeup, against a patterned background. The festival runs from April 21 to May 31, 2026, in Maribyrnong, Australia, and the website is listed at the bottom.
Brochures and flyers for Maribyrnong Libraries on a wooden surface, promoting programs, books, and events for children and adults.
A person walking on a sidewalk decorated with chalk drawings highlighting family values such as teamwork, hope, strength, care, and family.
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A woman with curly hair, glasses, and a pink top sitting outdoors, holding a smartphone and smiling.

FAQs

  • My happy clients include social organisations, environmental groups and small business with creative, ethical and sustainable visions:

    Brimbank Council, Friends of Kororoit Creek, Grassy Plains Network, Maevcon Construction, Maribyrnong Council, Meditation Makeover, Morrison Air, Precycle Pantry, Red Hill Truffles, Satori Hair, Whispa Wellness, Marcia Hong Interior Design.

  • I'll save you time.

    One of the major benefits to working with me is the time you will save thanks to my experience in design and knowledge of best practices.

    My starting point with any project is to look for an idea that communicates the strategy.

    I also embed sustainability into my design process, whether it’s advising clients on recycled paper options, or recommending digital file optimisations.

  • I fell in love with hibiscus plants when I went on a surfing road trip up the east coast of NSW. They always seemed to be out the front of the retro beach shacks in the cute country towns I stopped at.

    When I had the opportunity to design my new surfboard, naturally I added hibiscus flowers all over it.

    Hibiscus flowers make me think of tropical paradise, surfing holidays with friends, and modernist architecture.

    Take me there now please.

  • Graphic Design is the art and practice of projecting ideas with visuals and text.

    I use my creativity, computer and drawing skills, time management, artistic and analytical skills to bring your brand, message or story to life.

    Asking myself and my clients on how we can achieve the best results in a sustainable way means that we can be responsible and holistic in our approach.

“Liz listened to us, had a great eye for detail and accuracy, and was highly professional. ”

- Jenny Macauly, Red Hill Truffles