BRAND DESIGN
Dedicated to Kororoit Creek's well-being in Melbourne's Brimbank area, The Friends of Kororoit Creek is a dynamic volunteer group enhancing its ecological health.
I created a vibrant brand kit for the FOKC, building upon their existing logo and website style, featuring a bright yet earthy colour palette, refined logo shapes, colourful vintage illustrations, and sans-serif typography. These features allow the stunning photography of the flora and fauna of the creek to be the hero.
These revitalised visual elements aid FOKC's mission to protect the creek's environment and habitat corridor, fostering community involvement, inspiration, and empowerment.