BRAND IDENTITY & ANIMATION DESIGN
Greetings from the grasslands
A multicultural mini-video series
The Grassy Plains Network (GPN) advocates for better grassland protection in Melbourne.
I collaborated with Andrew Robb Films, and The Friends of Kororoit Creek to produce 4 videos for culturally and linguistically diverse (CALD) communities to raise awareness and encourage local participation in protecting grasslands.
These videos feature live-action and animations in 6 languages: Arabic, English, Hindi, Karen, Mandarin, and Vietnamese.
A logo and style guide were developed for consistent branding across videos, social media, websites, and postcards, inspired by golden wildflower meadows.
The typefaces chosen include a sans serif for translations and a mix of slab serif and brush script for accents. The animations feature collaged photos and line drawings over grassland footage.
Video 1 - "What is a grassland?"
Collage animations showcase native wildflowers in Melbourne's grasslands.
Video 2 - "Protect our grasslands"
Featuring animations of vintage drawings and hand drawn sketches.
Video 3 - "Why fire?"
This video explains why small fires are needed by some plants in the grasslands.
Video 4 - "Grasslands Country"
An Indigenous perspective.
