Footscray Flix
A bold, playful identity for a four-day pop-up film festival bringing classic movies, DJs and cocktails to Footscray.
Inspired by old video stores and well-worn VHS tapes, the identity combines hand-made cassette spines, bold typography, stickers, photocopy textures and pops of colour to give the festival a nostalgic vibe.
Street posters, advertising, signage, digital screens, social media, ticketing and merchandise - a flexible campaign designed to stand out across Melbourne cityscapes.
Photo: Jeff Liang
